RED LETTER DAY is a dysfunctional film that provides an apt metaphor for the dysfunctional world it mirrors.


Starring: Dawn Van de Schoot, Hailey Foss, Kaeleb Zain Gartner
Writer: Cameron Macgowan
Director: Cameron Macgowan
Studio: Awkward Silencio, RLD Productions

“Do we have to have another discussion about consent?”

Synopsis: The Edwards family–Mom Melanie, daughter Madison, and son Timothy (Dawn Van de Schoot, Hailey Foss, and Kaeleb Zain Gartner)–are settling into their new home. The kids complain that the new neighborhood is boring. They don’t realize that today is going to be a red-letter day in the worst possible way. A shadowy group called “The Unknown” has delivered a series of Red Letters to the community. They pit neighbors against each other based on their conflicting social media personas. To survive, the Edwards family must be prepared to do whatever it takes to stay alive as they realize their new home is anything but boring.

At a brief 75 minutes, writer and director Cameron Macgowan’s Red Letter Day uses its time to dramatize how easy it would be for a smart foe to weaponize our distrust and fear of each other. The members of a community find themselves manipulated into violent confrontations. Much like the Twilight Zone episode “The Monsters Are Due on Maple Street,” the neighborhood families’ isolation plays a vital role in the chaos that follows after just the smallest of disruptions. Both Red Letter Day and the Twilight Zone episode start from the same place: the things that we believe will make us safer actually make us more vulnerable. Rod Serling’s voice-over epilogue is worth repeating here:

There are weapons that are simply thoughts, attitudes, prejudices. For the record, prejudices can kill, and suspicion can destroy. And the pity of it is that these things cannot be confined to the Twilight Zone.“(Source)

The Edwardses are ready to kick butt and chew bubble gum.

The residents of Aspen Ridge, Red Letter Day‘s version of Maple Street, are forced to answer these questions. What would they do if their most hated online person was coming to kill them? Would they attempt to head them off at the door to hug it out or go out to find them first, meat tenderizer in hand?

Technically, Red Letter Day is well made — shots are in focus, the sound is adequately mixed, sets look great if not a little over-decorated, and so on. The action scenes are satisfyingly gory, although the first one doesn’t happen until nearly halfway in! The aforementioned meat tenderizer does some serious damage to those who would hurt the Edwards Family. It delivers a vomit-inducing wound to Luther (Roger LeBlanc), Maddie’s boyfriend. I cringed every time it appeared! Also, those bits of flesh stuck on the drill bit and bones poking through flesh added to the pulse-pounding mayhem.

It is when the characters begin to talk that the movie goes off the rails. The dialogue is clunky. At times,  it seems to be cut and pasted responses from a social media argument when everyone agrees that no one is listening but they are going to have their say. The movie would have been easier to watch if the actors were given a natural voice to deliver their lines instead of the overly self-conscious, declamatory style. Melanie’s character is especially guilty of this.  Macgowan seems to value quantity over quality, and too much of her dialogue is superfluous yet delivered in a strident I-am-the-mother voice.  As one of the chatroom guys writes during the Live-Stream climax, “Stop Talking!”

Sometimes the characters’ actions do not make sense except as MacGuffins to force the plot along. A great example occurs when Timothy is fighting Cat Walking Guy, his personal nemesis. Maddie abruptly abandons him to find her boyfriend. Timothy has already had his hand ground into meat, and his leg is broken. Does she need to check in with her scum-bag boyfriend right now? For what purpose? So she can be captured, and Melanie has to rescue her!

…and they just ran out of bubble gum

Ironically, a movie about the dangers of isolating into our own enclaves and cliques burns itself out by it’s shameless pandering to outsider-culture. Packing as many “Only true fans will appreciate this” Easter eggs into the background distracts from Red Letter Day.

There are an abundance of horror-themed and related (I think I spotted a GG Allen poster at one point and several Doom metal references \m/) esoteric items in many scenes to appeal to any horror lover’s ego. Luther’s basement had posters for movies I had never heard of, and I think I’m well educated in the genre. While everyone loves Re-Animator, mentioning it several times and showing its poster won’t make everyone fall in love with this movie. The truth is, attempting to stand on the shoulders of giants could not make this movie better. It only highlighted its most basic flaw: that there just was not that much to fall in love with.

Conclusion:  The dysfunctional film provides an apt metaphor for the dysfunctional world it mirrors, but that does not make it any more watchable or enjoyable.






Bat Shit Crazy Gore




Interesting Characters and Story


Ironic Pandering to the Self-Involved



  • Good gore effects
  • The homes in the neighborhood look really nice
  • Obviously made by lovers of the genre


  • To many speeches
  • Unclear if dialogue was badly written or unfunny satire
  • Referencing classic horror did not make this a better movie